Old National Bank

Challenge

Banking is a commodity industry filled with marketing that looks and sounds the same. Our job was to introduce a new bank brand that nobody had heard of in markets saturated with options.

                    Relationships matter – someone who knows me, my business, my goals, this community. Unless the bank doesn’t have the expertise I need, drops the ball in terms of customer experience, or my business outgrows it, I’ll probably stick with who I know.
                

Solution

We took a distinctive, ownable approach that leveraged a potential negative – our brand name – to break through the sea of safeness. By highlighting our deep relationships and expertise across industries, our campaign invited retail and commercial clients alike to Get Old.

                    Impact
                
                    One of the most viewed financial services campaigns in the Midwest. Increased awareness, consideration + perception as a trusted bank.

An idea to break through a "sea of safeness."

Challenge

Relationships matter – someone who knows me, my business, my goals, this community. Unless the bank doesn’t have the expertise I need, drops the ball in terms of customer experience, or my business outgrows it, I’ll probably stick with who I know.

Solution

Impact

One of the most viewed financial services campaigns in the Midwest. Increased awareness, consideration + perception as a trusted bank.